We provide our customers with high-quality, professional and convenient pharmacy services and a wide variety of other merchandise, including prescription drugs, over-the-counter (OTC) drugs, nutritional supplements, herbal products, personal care products, family care products, as well as convenience products including consumable, seasonal and promotional items. In 2022 we plan to launch products under our own brand names, which we refer to as private label products. We believe our private label product offering distinguishes our company from our key competitors. Sales of our private label products are expected to account for 20% of our revenue and 40% of our gross profit.
We remain ardent in our commitment to continually improve service to our customers. Superior customer service improves financial performance for retail companies, and we are committed to delivering exceptional service—in all stores, every day, for every customer.